The most effective way is by layering it which means using the products from the same fragrance line together in such a way to retain their natural scents and make it last longer. You might begin with shower gel and then body lotion follow by the perfume and make sure not to mix different sents or product lines.
Do you know that oil skins actually holds scents much more easily than dry skin. People with dry skin need to reapply their perfume more often. Besides, at a lower temperature or when it's cold, your fragrance will need to be renewed every three hours or so. In a hotter climate like Malaysia, the scent will last much longer-which is a good thing. =)
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